Food

December 30 2020

Food@100% Innovation 10 – Developing the City Dept of Food

Food@100%: Innovation 10

Developing the City Dept of Food

EYE ON RESULTS

The projects presented in the ten innovations areas are all designed to address barriers to vital services. Action teams should review all projects and prioritize those that have the best chance of addressing the barriers identified in the 100% New Mexico countywide survey. Your collaborative and result-focused local work is nothing less than heroic.

12 min.
Read

Here’s a quick overview of what you will find below.

Project Quick Links

The “County/City partnership that funds the Department of Food” project

The “convene your fellow food advocates and enhance your skills in public speaking, committee briefing and how to get to a lawmaker” project

The “know your stuff before you meet the mayor” project

The “create a bold vision and strategic plan” project

The “create a ‘no child goes hungry here’ tax” project

The “Cause Marketing and allow customers to donate part of their sales to ending food insecurity locally” project

Project: Food.10.1

Project 1: The “County/City partnership that funds the Department of Food” project

When Eric’s mom scans the website for city hall, she should be able to see the “Department of Food” right next to the Departments of Police, Fire and Parks. Why not? It’s a vital resource we can’t live without and, clearly, one that a large segment of the county’s population is struggling with. We can live without parks, but living without food is not an option.

More than maintaining a website, this department assesses yearly the need for food-related support programs, evaluates the effectiveness of current programs, supports ongoing research on best practices in food equity policy and programs, and promotes creative ways to fund all initiatives.

Potential investors include mayors, city councilors, county commissioners and advocates for children’s health and socially-engaged food industry leaders.

Deliverables:

Create and execute a plan to connect to all city and county representatives necessary to get this new department established. (Rough time frame: 3 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Food@100% Innovation 10 – Developing the City Dept of Food

Project: Food.10.2

Project 2: The “convene your fellow food advocates and enhance your skills in public speaking, committee briefing and how to get to a lawmaker” project

This project is a crash course that you develop with local experts about how to contact local and state leaders, give an elevator pitch on your projects, and the protocol for committee hearings that can lead to funding.

Deliverables:

Find an accomplished colleague with good public speaking skills along with a professional with experience lobbying/networking with elected leaders. Together, discuss how a workshop for the entire 100% New Mexico team could be created to enhance skills. Assess interest with teams, make a workshop plan, deliver and evaluate. (Suggested time frame: 3 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Project: Food.10.3

Project 3: The “know your stuff before you meet the mayor” project

Innovation #10, in some ways, is putting it all together. By the time your action team becomes familiar with all nine innovation areas and their projects, you will be prepared to meet with elected officials and stakeholders to discuss a plan for strengthening city supports to end hunger and food insecurity.

Deliverables:

Identify at least one colleague to join you in reviewing every innovation project in this chapter. This means diving into all the research that you can get your hands on, starting with our links, to support your project. Conduct an assessment of all 100% New Mexico team members to identify which projects are of interest or already in development. From here, present your global overview of project development with the entire 100% New Mexico team for feedback. (Suggested time frame: 3 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Project: Food.10.4

Project 4: The “create a bold vision and strategic plan” project

This project is focused on creating a new or improved Department of Food. As previous projects, you will have learned about your county’s strengths and weaknesses, potential funding sources and who the players are. You’ll be in a great position to document what’s great, and needs to be kept as it is or expanded, and what needs to change.

Deliverables:

After an assessment of county transit (see Innovation #1) and a survey of all 100% New Mexico team members to identify which projects are of interest or already in development, develop a draft outline of a strategic plan for a Department of Food. From here, present the draft plan to the entire 100% New Mexico team for feedback. (Suggested time frame: 3–6 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Project: Food.10.5

Project 5: The “create a ‘no child goes hungry here’ tax” project

There are many ways for state, county and city governments to raise money to address a social need. Explore how California created a fund to end climate change with a surcharge on eating out. Some cities have a 10% tax on gross receipts for marijuana use. Other localities tax certain food products. This project is designed to focus on how to think creatively to identify mechanisms for funding food security. In some localities, ending hunger may be just as important as addressing climate change.

1% surcharge to help fight climate change (a model to adapt to support food security): https://aae.how/111
Explore marijuana surcharge model: https://aae.how/112
Explore surcharge model: https://aae.how/113
Explore surcharge on unhealthy foods: https://aae.how/114

Deliverables:

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Project: Food.10.6

Project 6: The “Cause Marketing and allow customers to donate part of their sales to ending food insecurity locally” project

Cause marketing has been around since at least the early eighties, when a credit card company offered to donate a portion of their revenues to the renovation of the Statue of Liberty. Many companies link up with what are called charities. From raising money to address AIDS, to the Breast Cancer Research Foundation, many health-related organizations have been very successful using cause marketing to raise funds. New York State has some important things to say about cause marketing. So might your state.

New York Office of the Attorney General on Cause Marketing: https://aae.how/115

Deliverables:

This requires lots of research and digging deep into public awareness and how to generate revenue in new ways. Tech will be part of this, too. Explore all you can and write up a summary for the 100% New Mexico team. (Suggested time frame: 3–6 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

LET'S INNOVATE

December 30 2020

Food@100% Innovation 9 – Strengthening Local Services

Institute StaffFood

Food@100%: Innovation 9

Strengthening Local Services

EYE ON RESULTS

4 min.
Read

Here’s a quick overview of what you will find below.

Project Quick Links

The “know your state and federal options” project

The “we need a state coalition to make great things happen” project

Project: Food.9.1

Project 1: The “know your state and federal options” project

Rare is the urban or rural food support program or agency that doesn’t get by without a lot of help and guidance from the state or federal government (or both). Knowing a bit about those relationships can provide you with helpful background and information and possibly aid relationship-building to empower funding for a local food programs. You will also want to research what states have done to encourage companies to not waste perfectly fine food.

6 states have laws encouraging food donation to prevent waste: https://aae.how/110

Deliverables:

Learn all you can about state and federal supports (ideally with a colleague who loves detail work and can supply coffee), gathering insights on all activities and evaluation. If possible, do an informational interview with program staffer. Collect your notes to create a one-pager to present to the 100% New Mexico team. (Suggested time frame: 1–3 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Food@100% Innovation 9 – Strengthening Local Services

Project: Food.9.2

Project 2: The “we need a state coalition to make great things happen” project

Through collaboration and the strategic use of data and technology, county players working together can find a way to ensure that no child or parent lacks access to a stable, secure and nutritious food supply. We are not trying to simplify one of our nation’s and the states’ most complex challenges in a sentence. We are advocating for the start of a long-term, local dialogue about how to end food access disparities. This is a decades-old problem that needs to involve both the public and private sector. This particular project is about joining or creating a countywide and statewide network of health advocates and providers who believe that accessible and affordable food (especially if there’s an emergency) is not a luxury. It’s what civilized governments ensure.

A coalition will allow you to have a strong voice in your community as well as your city, county and state government. You may find that local lawmakers, while sympathetic to this issue, do not see addressing food access disparities as the role of county or city government. For this reason, coalitions matter and they can be a force for awareness.

Your county and state network can educate local lawmakers about a new role for government: ensuring no child, student or parent is marginalized because they can’t afford food. And this coalition can also work to elect officials who will prioritize access to stable and affordable food for all. Using technology to stakeholders with shared visions, goals, activities, use of data, use of communication and messaging and evaluation processes. Your action team starts with identifying who is in the lead with food quality and access reform.

Deliverables:

Find some passionate change-agents and conduct informational interviews with sector stakeholders to assess interest in a county or state coalition. Assess the data-driven and results-focused quality of current coalitions. Create a one-pager to present to your 100% New Mexico team and countywide network of food support program agencies on your initial findings. (Suggested time frame: 3 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

LET'S INNOVATE

December 30 2020

Food@100% Innovation 8 – Supporting Cities and Counties

Institute StaffFood

Food@100%: Innovation 8

Supporting Cities and Counties

EYE ON RESULTS

2 min.
Read

Here’s a quick overview of what you will find below.

Project Quick Links

The “research what cities and counties can do to increase food security” project

Project: Food.8.1

Project 1: The “research what cities and counties can do to increase food security” project

Through research, identify innovations that you can bring to your county as well as existing programs that might benefit from county support. We suggest you research the following: Farm Gardens in Parks, Urban Farming and Food Production in Parks, Create Community Gardens and Urban Agriculture. Two very effective programs are also taking place in Las Cruces, New Mexico: La Semilla and Casa De Peregrinos Food Program.

Farm Gardens in Parks: https://aae.how/104
Urban Farming and Food Production in Parks: https://aae.how/105
Create Community Gardens and Urban Agriculture: https://aae.how/106
Neighborhood programs: https://aae.how/107
La Semilla (with the motto “learn. grow. inspire.”): https://aae.how/108
Casa De Peregrinos Food Program: https://aae.how/109

Deliverables:

Learn all you can about these innovations, gathering insights on all activities and evaluation. If possible, do an informational interview with program staffers. Collect your notes to create a one-pager to present to the 100% New Mexico team. (Suggested time frame: 1 month)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Food@100% Innovation 8 – Supporting Cities and Counties

LET'S INNOVATE

December 30 2020

Food@100% Innovation 7 – Engaging Higher Education

Institute StaffFood

Food@100%: Innovation 7

Engaging Higher Education

EYE ON RESULTS

2 min.
Read

Here’s a quick overview of what you will find below.

Project Quick Links

The “Feed U” project

Project: Food.7.1

Project 1: The “Feed U” project

Just like with the K–12 students, colleges and universities are important places for the development and implementation of food support programs, including research on solutions and evaluation of what’s working. While not all higher ed institutions are set up to do this, it’s worth asking whether the local college or university devotes any time, research or other resources to making sure that their students and staff have campus-based food support in its many forms — including a food bank. This project assesses all colleges and universities in the region to measure support. This assessment should also include research following examples of campus-based food support programs: Swipe Out Hunger, Bowling Green State University, The “Baylor University food focus” project and International Food Policy Research Institute (IFPRI).

Swipe Out Hunger: https://aae.how/100
Bowling Green State University: https://aae.how/101
Baylor University food focus: https://aae.how/102
International Food Policy Research Institute (IFPRI): https://aae.how/103

Deliverables:

Learn as much as you can about these innovations, gathering insights on all activities and evaluation. If possible, do an informational interview with program staffer. Collect your notes to create a one-pager to present to the 100% New Mexico team. (Suggested time frame: 1–3 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Food@100% Innovation 7 – Engaging Higher Education

LET'S INNOVATE

two-hispanic-children-using-laptop-at-home

December 30 2020

Food@100% Innovation 6 – Connecting the Education System

Institute StaffFood

Food@100%: Innovation 6

Connecting the Education System

EYE ON RESULTS

2 min.
Read

Here’s a quick overview of what you will find below.

Project Quick Links

The “research amazing school-based food support options” project

Project: Food.6.1

Project 1: The “research amazing school-based food support options” project

This is where you and your action team colleagues pore over programs that could be brought to your county, and a few you may already have. They could include the following: the Farm to School Movement project, Boston Schools Food Program, free lunch program, free breakfast program, Backpack with food for Weekend Programs, Summer Food Program, Farm to Table program and Dragon Farm and Sustainable Food program.

Farm to School movement: https://aae.how/92
Boston Schools Food Program: https://aae.how/93
Free lunch program: https://aae.how/94
Free breakfast program: https://aae.how/95
Healthy backpacks for weekend food program: https://aae.how/96
Summer food program: https://aae.how/97
Farm to Table project: https://aae.how/98
Dragon Farm and Sustainable Food program: https://aae.how/99

Deliverables:

Contact your local school district to assess current programs. Learn all you can about programs that can increase food security, gathering insights on program activities and evaluation. If possible, do an informational interview with program staffers involved with programs. Collect your notes to create a one-pager to present to the 100% New Mexico team. (Suggested time frame: 1–3 month)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Food@100% Innovation 6 – Connecting the Education System

LET'S INNOVATE

top-view-of-resident-videocall-sitting-on-desk

December 29 2020

Food@100% Innovation 5 – Generating Public Awareness

Institute StaffFood

Food@100%: Innovation 5

Generating Public Awareness

EYE ON RESULTS

6 min.
Read

Here’s a quick overview of what you will find below.

Project Quick Links

The “create the Food@100% user-friendly website” project

The “be patient and focused” project

The “email Food@100% often” project

Project: Food.5.1

Project 1: The “create the Food@100% user-friendly website” project

This is where you design and launch your own family-friendly website for the public to post vital food security program information. As mentioned earlier, websites don’t just pop up easily, but there are free services online to help with design.

Deliverables:

Research food-related program websites across your county and state. You might even find great ideas across the nation and globe. Present your findings on user-friendliness of existing local food support websites to the 100% New Mexico team. After feedback, network with local food security folks (along with a web designer and graphic designer) to explore creating a user-friendly website that houses easy-to-understand information. You can also include information on your Food@100% action team and how you are working to improve local food security. (Suggested time frame: 3–6 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Food@100% Innovation 5 – Generating Public Awareness

Project: Food.5.2

Project 2: The “be patient and focused” project

Even completing a few of these projects will put you among the best educated one percent when it comes to food supports in your area, and one way you could put that know-how to good use is by serving on an advisory board or commission. Many city, county, higher ed and health agencies have them. There are often more generic food support boards or advisory panels that need members as well. This is your opportunity to ensure alignment of services becomes a reality.

Deliverables:

Attend at least a quarter’s worth of meetings, then present to the 100% New Mexico team your analysis of current committee/task force working groups — including how data-driven and results-focused they appear to be and the benefits of supporting their work. (Suggested time frame: 4 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Project: Food.5.3

Project 3: The “email Food@100% often” project

Emails and social marketing are good tools for outreach. You should work to reach all stakeholders who have parents on their radar. Social marketing strategies, just like website development, can be challenging, yet there are “how to” websites that can facilitate this process. (See 100% Community, Chapter 36.) You can send updates on the work of your action teams to raise awareness and garner support.

Populations to target:

Youth-serving groups
Family-serving groups
Faith-based groups
Cultural groups
Food support agencies
Food industry leaders
Elected officials

Deliverables:

Identify the most tech-savvy in your network, then create a countywide list of stakeholders to email. Create a rough message and graphic identity for your messaging. Test it out with the 100% New Mexico team, tweak, and off you go. If you use a mailing service that can track your email’s performance, check open rates after three months to assess responses. If you simply email your network directly, gauge how many of the messages received a reply or initiated action. (Suggested time frame: 4 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

LET'S INNOVATE

close-up-of-businesswomen-using-mobile-phones-in-modern-office

December 29 2020

Food@100% Innovation 4 – Harnessing Technology

Institute StaffFood

Food@100%: Innovation 4

Harnessing Technology

EYE ON RESULTS

2 min.
Read

Here’s a quick overview of what you will find below.

Project Quick Links

The “plain language for existing websites” project

Project: Food.4.1

Project 1: The “plain language for existing websites” project

In some city and county systems, thoughtful professionals spend a great deal of time and effort trying to design perfect websites, with intuitive listings of food support offerings, easy-to-read maps to such services and other features to facilitate how to connect with or sign up for support. Your mission is to figure out whether your county and city governments are taking this opportunity to simply and efficiently explain on a community food supports website, offer downloadable and printable brochures and schedules in all relevant languages, or present information through an app.

Deliverables:

Research your county’s government and non-governmental agency websites to identify how clearly food supports are represented. Present your findings to the 100% New Mexico team. After feedback, network with local food support agencies (with a web designer and graphic designer) to explore improving the user-friendliness of current information online. (Suggested time frame: 1–3 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Food@100% Innovation 4 – Harnessing Technology

LET'S INNOVATE

apprentice-building-furniture-in-carpentry

December 29 2020

Food@100% Innovation 3 – Engaging the Private Sector

Institute StaffFood

Food@100%: Innovation 3

Engaging the Private Sector

EYE ON RESULTS

6 min.
Read

Here’s a quick overview of what you will find below.

Project Quick Links

The “mobile grocery vans” project

The “How is the ‘Feeding America network’ evaluated?” project

The “will our boss support that?” project

Project: Food.3.1

Project 1: The “mobile grocery vans” project

The idea here is going to the people, rather than making parents with two kids go to a food bank across town. This involves getting to know all food bank leaders and staff quite well. This may very well be a public-private partnership.

MoGro Mobile Grocer project: https://aae.how/87

Deliverables:

Learn all you can about mobile grocery vans that are rolling the nation’s roads. Do informational interviews with those operating the vans. Share a one-page report on your findings and recommend what such vans can do for your county. (Suggested time frame: 1 month)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Food@100% Innovation 3 – Engaging the Private Sector

Project: Food.3.2

Project 2: The “How is the ‘Feeding America network’ evaluated?” project

Feeding America is described as the nation’s largest domestic hunger-relief organization. This project involves creating relationships with local food industry leaders, as well as implementing technology to track donations and a process for food delivery from providers to food banks.

Feeding America: https://aae.how/88
Mobile Grocery Store Units: https://aae.how/89

Deliverables:

Learn all you can about Feeding America. Do informational interviews with those involved in their operations. Share a one-page report on your findings and recommend what this network can do for your county. (Suggested time frame: 1 month)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Project: Food.3.3

Project 3: The “will our boss support that?” project

The idea of a private company giving an employee a free bus pass is nothing new, but it may be new for employers to provide a subsidy for some forms of food support. This would be an innovation to present to your chamber of commerce and local elected leadership. There are employers that offer free food to staff while they are working.

Despite the upfront cost, providing food on the job has been shown to increase productivity, encourage mingling and increase retention of employees. Survey Monkey feeds employees up to two meals per day in addition to snacks — spending an average of $10–$12 per employee. While this particular example isn’t in response to a stated food insecurity, this company and others like it are on the right track.

Blog on free food at work: https://aae.how/90
Survey Monkey: https://aae.how/91

Deliverables:

Do a search of US businesses, and even a few based outside our borders, to compare and contrast findings. Present to the 100% New Mexico team. (Suggested time frame: 1–3 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

LET'S INNOVATE

teenager-girl-shows-an-adult-mexican-woman-her-cell-phone-in-slow-motion

December 28 2020

Food@100% Innovation 2 – Ensuring Full Support

Institute StaffFood

Food@100%: Innovation 2

Ensuring Full Support

EYE ON RESULTS

4 min.
Read

Here’s a quick overview of what you will find below.

Project Quick Links

The “who’s working on this?” project

The “do we have enough money?” project

Project: Food.2.1

Project 1: The “who’s working on this?” project

While state lawmakers may support various forms of food security projects, often local communities are home to programs and activist groups that also work on the issue.

Maybe it’s a nonprofit that supports a food pantry, or a private charity that helps out with children’s hunger in a rural setting, or a group that lobbies for school-based food security programs for families. Your mission here is to make an inventory of those organizations and figure out what they’re doing.

Deliverables:

Make a list of all agencies in the county working on food security, and identify leaders to network with. Share updates on this process with all food equity advocates. (Suggested time frame: 1 month)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Food@100% Innovation 2 – Ensuring Full Support

Project: Food.2.2

Project 2: The “do we have enough money?” project

By now, you should have a pretty good idea of how your food support “system” is doing and which areas may require improvement. Sometimes, it may be a matter of using existing budgets differently. Often you will discover that the funding simply isn’t there to provide resources for an ample and sustainable food support system. Do your assessment of all current food support programs to know the quality and quantity of services.

Deliverables:

After analysis, including a sample of food support programs, create a one-page brief to be shared widely online with the 100% New Mexico team and all county stakeholders engaged in using, or providing, food bank services. (Suggested time frame: 3 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

LET'S INNOVATE

diverse-hands-with-pencils-discussing-and-working

December 14 2020

Food@100% Innovation 1 – Tracking Supply and Demand

Institute StaffFood

Food@100%: Innovation 1

Tracking Supply and Demand

EYE ON RESULTS

6 min.
Read

Here’s a quick overview of what you will find below.

Project Quick Links

The “all-important food supports analysis” project

The “can you get food there or here?” project

The “does our food support go where it should” project

Project: Food.1.1

Project 1: The “all-important food supports analysis” project

Unlike other services like transportation, we don’t track every single time somebody uses a food pantry or food support service in a community or faith-based center.

No single number will give you a complete picture of the situation. However, by gathering multiple data sources and tracking them over time, you should be able to get an idea of how much food insecurity there is in your community. Here’s your list:

Schools: School data on reduced or free lunch and breakfast, backpack weekend food programs, etc.
Food banks: Food banks typically keep track of the number of meals they serve and the type of people using the service (e.g. families, single men, etc).
Faith-based resources: Food support programs in faith-based and community-group settings may keep data and might be willing to make it available.
Homeless shelters and soup kitchens: Some may keep data on their residents needing food. Unlike the government, they’re not necessarily obligated to give you the data, but they probably will.
Domestic violence shelters: They may track visits to food support in the shelter program. Maybe take snapshot once per month and track over time.
Child welfare data: While not easy to acquire, there may be a way to assess data on adult and child clients needing food support.
American Community Survey: The ACS is an ongoing survey that provides vital information on a yearly basis about the United States and its people. Information from the survey generates data that help determine how more than $675 billion in federal and state funds are distributed each year.

As mentioned, this won’t be as simple an assessment as the transportation situation, but if you get these numbers, you should at least be able to tell if the situation in your community is going in a good or bad direction. In this project, you will be gathering as much data as you can to paint a picture of local food programs. This is a first step in identifying challenges.

Deliverables:

Create a one-page overview/update on the status of food programs to present to the 100% New Mexico team and stakeholders. (Rough time frame: 3 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Food@100% Innovation 1 – Tracking Supply and Demand

Project: Food.1.2

Project 2: The “can you get food there or here?” project

Good food security planners will figure out where people are concentrated and then plan service accordingly. Many systems, however, are pretty haphazard affairs that never really do this kind of self assessment. Luckily, using census data, your own eyes and Google Maps, you can do it for them. First, learn how to do custom drawings on Google Maps (an internet search will lead to some tutorials). Looking at the American Community Survey, Google Earth satellite images, and the results from your Resilient Community Experience Survey should give you enough to get started.

How to do custom Google Maps: https://aae.how/24
American Community Survey: https://aae.how/25

Deliverables:

After getting comfortable with Google maps and data, present your findings to the 100% New Mexico team. (Suggested time frame: 3 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

Project: Food.1.3

Project 3: The “does our food support go where it should” project

Your food system (notice the term “system,” as it should be one seamless system serving the entire county) should serve all residents, but especially your community’s most critical areas: communities with high rates of child welfare involvement, low income areas, areas with high unemployment and high schools with low achievement and high dropout rates. Find or make a map of the county, then make a map of all “high risk” areas and all food support programs. Then see how well those two maps overlap. Also take a look at service frequency. Are food supports being offered when the need is the highest? Whether food supports “serve” the most critical areas depends on more than what the map looks like.

One issue to tackle will be transportation. One type of food support may well be the next town over from where the need for that particular service is the greatest. Can you get there from your town? Often the answer is no, especially in places where state transit leaders have ceded their planning authority to county leaders. This may lead your action team to talks with the transportation action team (and possibly more teams).

Deliverables:

After connecting with an assortment of food support agencies, survey them to learn about the public transport needs of those seeking food support, then present your findings to the 100% New Mexico team. (Suggested time frame: 3 months)

NEXT STEPS

Send this project to your action team and advocates.

Post and discuss in the 100% New Mexico group.

Visit

Explore the Lab for project support and ideas.

LET'S INNOVATE

November 30 2020

Food@100%

Institute StaffFood

Center for

Food@100%

Food@100% means all our families are fed and food insecurity is history.

Ensuring food security for 100% of county residents. The 100% New Mexico food action team identifies challenges, researches solutions and supports organizations in improving services. The long-term goal is creating a countywide system of food security programs with collaboration and coordination with all city government, county government and non-governmental organizations within the county’s borders.

The 100% New Mexico food action team collects and analyzes data then identifies gaps in food security services. The 100% Community survey data, including informational interviews with residents of all communities within the county’s borders, reveal which populations and communities lack easy access to food security services. The survey also reveals why services may be difficult to access. Difficulties may include a lack of awareness of programs, lack of transport to programs, lack of easy-to-access hours or no easy-to-access services with supplies.

The 100% New Mexico food action team focuses on identifying which organizations currently need capacity-building in order to meet the need. The team identifies partnerships to improve services. This can be done through a process of continuous quality improvement (the data-driven “assess-plan-act-evaluate” process).

The 100% New Mexico food action team focuses on identifying which private sector businesses can help address food insecurity throughout the county. The team works to create partnerships between businesses and food security programs.

The 100% New Mexico food action team focuses on identifying how to use technology, including websites and apps, to increase awareness of food insecurity, increase resources to provide food, and increase alignment of services across all cities and communities within the county’s borders. The team also works to address the digital divide to increase access for all county residents to mobile devices and the Internet through community access points.

The 100% New Mexico food action team focuses on reaching all county residents in order to mobilize community teams to address food insecurity. The team works to engage all county residents who have free time (retirees, college students, etc.) to support food security efforts. The team also works to create opportunities for all county residents to share their ideas for problem solving.

The 100% New Mexico food action team focuses on strengthening the capacity of all schools to increase their food security efforts with free breakfasts and lunches for students, as well as finding additional funding and staff to support supplying meals in the evening, on weekends, during school vacations and summer breaks.

The 100% New Mexico food action team focuses on identifying which individuals and programs working with local higher education can support food security efforts. This includes identifying support for surveying, data analysis, researching solutions, and creating campus food pantries and food banks, along with engaging students and staff in food security efforts.

The 100% New Mexico food action team focuses on identifying the capacity of city and county government to strengthen their current food security efforts and expand them to meet the need. This includes a special focus on meeting the needs of the county’s most vulnerable residents. Teams will recommend to local government the most up-to-date methods and software to accurately track program effectiveness.

The 100% New Mexico food action team focuses on identifying which programs the federal and state government offer to support countywide food security. This process includes networking, advocating and grant writing.

The 100% New Mexico food action team focuses on the long-term goal of creating a county-city “Department of Food” to focus on food security challenges. This includes surveying residents on their access to food security programs, their need for the programs and why they might be difficult to access. This proposed department could also support ongoing research in food security programs and support local efforts to ensure food security across the county.

EYE ON INNOVATION

Inside The Center

9 min.
Read

Here’s a quick overview of what you will find below.

What Families Face

Short stories from families facing challenges, illustrating the need to address barriers to vital services.

10 Innovations Await

The sidebar menu takes you to ten innovations areas, each one providing projects action team members are implementing to remove barriers to services.

The Root Causes

We provide an overview of why families struggle to access vital services in what we might call “normal times” and in times of public health or economic crisis.

A Pandemic’s Impact on services

A brief review of how the pandemic impacts each county across the state.

Where on Earth

How solutions exist today.

The Center’s Mission

Food Security for 100%

Welcome to the Center for Food@100%, the nation’s first center to provide county and city stakeholders with research, data-driven strategies, insights and support to end hunger and food insecurity on a countywide scale, ensuring all resident’s food needs are met. Hunger has been with us for as long as we have been strolling the planet. In the last few hundred years societies of all sizes have found ways to hunt animals, grow food and secure drinking water to survive. While nature can be a cause for lack of food, in modern societies the cause can often be tracked down to lack of investment in the human capital and resources to secure a healthy food supply. In the USA, a country with vast amounts of wealth and resources, an entire food industry produces more than enough food to make food insecurity history.

One quick online search will overwhelm you with solutions to the food insecurity problem. The enormous number of results shows that there are many people searching for answers, interested in understanding the root causes of hunger and how to solve it.

When we begin to “Google it” for results:
Ending hunger in America: 21,800,000
Causes of hunger: 29,100,000
Task forces on ending hunger: 49,300,000
Businesses ending hunger: 27,200,000
Impact of technology on food security: 377,000,000
Amid the clutter, solutions await

“Hunger is a man-made problem, not an act of nature, requiring human ingenuity to solve.”
— From the book Food@100%: How we ensure all county residents can access healthy foods

What Families Face

*These are fictionalized profiles based on real New Mexican residents.

Eric's Story

Eric likes to put lots of butter, salt and pepper on his rice. That will be his entire dinner each night for about a week. Like clockwork, Eric knows it’s the last week of the month when it’s rice. When burgers are served, he knows it’s the start of a new month and pay day for mom and dad.In Eric’s neighborhood, end-of-month rice is normal and the kids even joke about it as each family has their own way of making it through. Eric’s friend’s might have boxed macaroni or cereal for a week of dinners. In some ways, they’re the lucky ones, having at least something to fill their stomachs before sleeping. And these are all kids living mere blocks from some of the most exclusive bistros in town, where patrons enjoy cuisine that’s simply “transcendent.”

Jen and Marie's Story

Until recently, Jen had never really worried about access to food. She had depended on take-out several times a week and often ate lunch with work colleagues. When grocery store shelves began to empty, she began to worry, and the stress of making sure that there was enough food at home to provide meals for weeks at a time was a new one. Suddenly Jen knows where the local food bank is in case she needs extra supplies. The food bank has been around for a long time and has consistently struggled to get supplies and keep parent-friendly hours. The food bank is developing a cadre of volunteers and a stable network with food distributors. Jen is relieved to see a new food bank in Marie’s school, too. Together, Jen and Marie make meals together, eat simply and have made meal time one where they have important conversations.

Time for action

You and your action team can, with one innovation, make vital services more accessible and improve the quality of services.

10 Innovations Await

It’s Time For Heroic Acts

You are about to review approximately twenty projects within 10 innovation areas that can, if done successfully, improve the quality and accessibility of current services. The long-term goal of these innovations and projects is to ensure that 100% of county residents have access to this vital service. Your task is to review all projects, individually and as part of an action team, to identify which one you wish to implement. In the time it takes to enjoy a grande latte, you can give our menu of innovations a quick read, starting with Innovation #1: Tracking Supply and Demand and ending with Innovation #10: Developing the City Dept. of Food. These include projects initiated by action teams focus on a county and all the communities within its borders.

Hunger has a long history

Food insecurity is impacting our most vulnerable children and families with consequences for education, job readiness and public trust of government.

Why Hunger?

Food Insecurity Faces Us All

FOOD HAS EVERYTHING to do with our health. If we eat right, we function better and we are healthier. If our food supply is threatened, we are in serious trouble.

Every county has residents experiencing food insecurity, and some have segments of the population reporting hunger at least once during the month. In times of crisis, access to food becomes even more critical, particularly for families who rely on schools or other government programs to provide meals for their kids.

In the Center for Food@100% (and corresponding chapter in the book 100% Community) we provide an overview of a very complicated system and its numerous challenges, as well as food support programs. Get ready to be inspired. We will guide you through all the steps needed to put ideas for addressing food insecurity into action.

With literally millions of people reading articles on food security and thousands of foundations, governmental and non-governmental organizations focusing for decades on ending food insecurity in the United States, why is hunger still so nationally prevalent? Why are students arriving at school hungry? Why do parents working full time not have enough money for a month’s worth of groceries? Why do food banks run out of food?

We don’t mean to question our good-hearted leaders in political, academic and philanthropic circles, but there appears to be a complete disconnect between those who claim to have answers and the actual implementation of solutions to ensure 100% of our residents are food secure. What are our morals, ethics and values that allow hunger to exist amid so much abundance?

What kind of society throws out enough edible food to more than prevent hunger in our most vulnerable families? If we ever needed a public and private sector solution to food insecurity, this is the moment.

Some of us grew up with TV commercials asking that we send money to poverty-stricken counties across the globe to address hunger. Plenty of websites and organizations still ask. You may notice that there is no mention of why the elected leaders of these democratic countries are not feeding their people. Truly, why are we all not asking, “What is the root cause of hunger in the US and around the world?”

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Dr. Katherine Ortega Courtney – Co-author <em>100% Community</em> </div>
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Dr. Katherine Ortega Courtney – Co-author 100% Community

I was invited to present at the annual professional development meeting for all of the school bus drivers in our district. I did my normal introduction about the book Anna, Age Eight, the troubled life of Anna, her situation and why we needed to dig deeper into the root causes of child maltreatment, ACEs and the social determinants of health. When I got to the section about the 10 sectors that 100% of people need access to in order to prevent ACEs, the first sector was food. Immediately a woman’s hand in the front row shot up.

I called on her, and she was nodding emphatically. “I carry food on the bus in the morning;” she said, “these kids are coming to school hungry.”

Dr. Katherine Ortega Courtney – Co-author 100% Community

I called on her, and she was nodding emphatically. “I carry food on the bus in the morning;” she said, “these kids are coming to school hungry.”

What We Know

Our county survey will tell you why families struggle to access food security programs. Reasons include lack of programs, no transport to programs, unaware of programs and unfriendly hours.

Who’s hungry and why?

Food insecurity has many causes

With millions of our fellow Americans on food stamps, and food pantries the fixtures of communities that they are, it seems inconceivable that kids in our country suffer from hunger.

In fact, the reality on the ground has been, up to now, difficult to gauge when it comes to specifically measuring food insecurity in communities. Are lots of kids starving to death out there in the USA? This is an important question, but the real question is, “What does hunger look like?” Four children walking to school may not conjure up images of malnutrition to many of us. However, we don’t know how long it’s been since each had their last meal. What percentage of malnutrition is acceptable? Would you be okay not eating for 24 hours?

“Why can’t everyone buy their own food?”

Plenty of children live in households where money is so tight that parents have a hard time picking up where the equivalent of food stamps leave off. (Your state student surveys funded by the CDC on health risks will most likely tell you how many kids are experiencing hunger monthly, and this is a data point every ACEs prevention program needs to be on top of.) That can translate into skipping meals or eating poorly balanced meals. And even if there’s a food pantry that stands ready to help, it’s not guaranteed that mom or dad will have the logistical capacity to pick up the groceries.

Meanwhile, we (via grocery stores) throw away large percentages of our food due to spoilage or because it didn’t look quite appetizing though it was perfectly healthy. Luckily, there are solutions to this particular logistical problem you can implement in your county.

We ask: what are the root causes of hunger and food insecurity?

The list covers a range of causes and solutions.

Life catastrophe: People lose their jobs and even houses for a variety of reasons all the time. Maybe the bills pile up and bankruptcy is the only way out. Maybe they pay their bills but then there’s no money at the end of the month for food. Maybe an illness knocks out their income stream. Maybe a mental health breakdown does the same thing.
Relationship catastrophe: Breakups and divorce can throw people into an unstable situation, especially if one partner was dependent on the other’s income to buy food.
Responsibility: Governments on the federal, state and local levels have not seen it as their role to ensure that all residents have access to food.
Low wages: Employers don’t have to pay wages that allow a full time worker to afford food throughout the month.
Job availability: When the economy dips, there are not enough jobs for everyone who wants one, hence no money for food. Or in boom economies, people may not have job readiness.
Mental health challenges: Folks with mental health challenges can’t always hold down full time jobs.
Troubles at home: Kids living in homes where parents are struggling for a wide variety of reasons including trauma, will report hunger every month on the national student surveys.
Trapped teens: Teens having to leave unsafe home environments without the resources to be self-sufficient.

With data from the 100% New Mexico Survey and other surveying, you have a good idea about where in your county food insecurity exists and why. While global, national and state data on hunger is interesting (and deeply troubling), the real data that informs your work are generated by your 100% New Mexico initiative, and dive deep into local communities within your county borders. You may find that hunger is seasonal, with more students reporting it during summer when not in school. Then again, you may be surprised by your survey results and learn that a challenge is far bigger or smaller or more localized than originally thought.

Ensuring Services: A Local Challenge

People face different levels of hardship and risk during a pandemic directly related to their level of access to the 10 vital services for surviving and thriving. Inaccessible medical care, a lack of housing and food programs, and greatly increased joblessness during the associated economic downturn take a tremendous toll on families. It doesn’t have to be this way.

A Pandemic’s Impact on Services

Vital Questions Require Answers

In so-called “normal” times before the COVID-19 pandemic, health disparities were a fixture of our society. The pandemic has only increased the stresses on the health care systems as well as created more urgency for people to have timely access to prevention and treatment. The most pressing questions for your city, county and state elected leaders and stakeholders include:

How do we collect, analyze and publish the most timely data to guide prevention strategies?
How do we ensure enough COVID-19 tests and testing sites?
How do we ensure providers have the protective equipment required to be safe?
How do we ensure enough contact tracing?
How do we prevent homelessness and hunger if people in lock down or quarantine lose their job?
How do we strengthen mask-wearing and social distancing?
How do we ensure treatment, both hospital beds and providers?
How do we distribute the vaccine with buy-in from the public?
How do we address depression and trauma by ensuring access to behavioral health care?
How are vital family services for surviving and thriving made accessible to 100% of residents?

As you can see, question #10 places access to ten vital services into a comprehensive state and local strategy to prevent the pandemic. The 100% New Mexico initiative’s framework for ending barriers to services is vital and our work is urgently needed in each county. New Mexico State Senator Bill Soules, PhD, wrote in his Op-ed in the Las Cruces Sun News, “100% New Mexico: A model for COVID-19 Prevention and Treatment”:

“…an effective response to the pandemic goes beyond the medical sector. The countywide response required ten accessible services, allowing families to keep stabilized, supported, fed and housed, in order to comply with the state’s public health guidelines and to endure quarantining, isolating, social distancing and mask-wearing.”

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Matt Probst, Medical Director, PA-C, El Centro Family Health, NM </div>
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Matt Probst, Medical Director, PA-C, El Centro Family Health, NM

100% Community is a comprehensive guide to big picture systems change, one we have been needing for decades to address health disparities. With my initiative’s county team empowered by the book, we’ve been empowered to mobilize all family-serving service sector leaders and elected officials, united in creating a system of care across the entire county that I believe will serve as a model for the country. We embrace the opportunity to design the new systems of care and safety we urgently need.

Matt Probst, Medical Director, PA-C, El Centro Family Health, NM

Solutions Abound

We can happily report that many localities across the nation and globe have successfully prevented hunger by ensuring access to food security programs.

Where on earth?

Who made hunger history?

Food@100% is looking at tested food insecurity solutions, focused on innovations, projects, policies and programs implemented in large and small cities around the world.

It’s been said that hunger is not a problem with food, it’s a problem with our local governments’ commitment to addressing food insecurity. This means, ultimately, our solutions will go beyond volunteers and short term projects. Our elected leaders must vote for solutions that permanently end hunger, because it’s what caring folks in a democracy do for their neighbors.

If you have come this far, you know that ending hunger starts with knowing the magnitude of the problem; where precisely hunger is experienced in your county, and why youth and adults can’t access services to address the problem.

We present to you and your local business people and government leaders a challenge: make hunger a thing of the past, so every child, student and family thrives.

As you will see below, we have offered only a sliver of the innovations out there that have been shown to reduce hunger and food insecurities. Some of the models have been with us for many decades — tried and true and evaluated strategies. Some are ideas working successfully a few states over, while others are being implemented on the other side of the planet. Some are quite new, thanks to technology, and merit experimentation and their own evaluation. We do not lack for solutions, just the political will.

Three Important Frameworks

As we say in all ten sector chapters of 100% Community, we want to reference the data-driven framework called Continuous Quality Improvement and its four phases: assessment, planning, action and evaluation (100% Community, Chapter 29). This four-step process will guide your development of innovations in the arena of food support. And as a gentle reminder, you will want to use Collective Impact (100% Community, Chapter 31) to organize your project and Adaptive Leadership (100% Community, Chapter 30) to determine if the particular challenge you seek to solve is a technical challenge with established protocols for moving forward, or an adaptive challenge, where you are entering new uncharted territory without a clear path.

Designing a Countywide System

The past: How did we get to this point of needing a family-friendly food support system? Who exactly needs it anyway? What problems is the system supposed to solve? Why don’t people just buy food for themselves without outside help?

The present (action agenda): Within this subject, we’ve identified ten strategies — called innovation areas — that can be used to tackle the food support access problem. Within those, we suggest about twenty 100% Community projects that you (yes, you) can take on, thus propelling your community towards family-friendly food support in its many forms.

The future (goals): With enough work on these innovations/projects, we’ll get to the point where Innovation #10 — the creation of a City/County Department of Family-Friendly Food Support — becomes a reality. With a state-of-the-art system of support in place, 100% of our county’s families could report excellent support and service.

Since we are currently in the present creating the future, your commitment to innovation is most eagerly sought and needed.

Partnerships and teamwork

At the heart of innovation are change agents implementing data-driven projects shown to fix barriers to services.

10 INNOVATIONS TO EXPLORE

CHANGE AGENTS NEEDED NOW

The following innovations represent strategies that have the capacity to increase access to food support programs to ensure our children are safe and successful.

As you will see as you explore Innovations #1–#10, a countywide system of food security engages all stakeholders within the county’s borders that include data specialists, the private sector, technology experts, public awareness specialists, educators, food security program leaders, city mayors, council members and county commissioners. Your work will be groundbreaking as it unites leaders in all sectors to achieve one goal: Food Security for 100%.

Dr. Katherine Ortega Courtney – Co-author 100% Community

You may discover, as we did with our 100% New Mexico survey of family members across a county, that the barriers to much-needed food security programs included: told I did not qualify, too far to travel, feel bad/worry about going, wait list is too long, I don’t qualify, I don’t have reliable transportation, I don’t know where to get this service, appointment times don’t work for me, and they don’t speak my language.

Among the 20+ innovations in this Center, you will find that some are key to implementing the “7 Steps to Success” in your county. Innovation #1: Tracking Supply and Demand will provide valuable data to add to what your county collects with the 100% New Mexico survey.

Dr. Katherine Ortega Courtney – Co-author 100% Community

Gregory Sherrow – Technology Advisor, 100% Community

If you join a tech company, you get the latest and greatest hardware plopped on your desk, connected to the fastest internet connection in the world. There is nothing standing between you and getting the job done. We need to ensure that everyone in the public sector and all residents have access to the tech and wifi that supports delivery of services, education and information. We can help you work around the technology obstacles you face in addition to ending the digital divide in your county. Visit Innovation #4: Harnessing Technology to explore how to use the power of tech to increase access to vital services in all ten inter-connected service areas.

Gregory Sherrow – Technology Advisor, 100% Community

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Dominic Cappello – Co-author <em>100% Community</em> </div>
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Dominic Cappello – Co-author 100% Community

The 100% New Mexico initiative isn’t just focused on problems, it’s about opportunities. The project comes with realistic, ready-to-go solutions housed here in the EYE. The only missing ingredient is you–the local change agent. To support the “7 Steps to Success,” preview Innovation #5: Generating Public Awareness offers Project 5.1, which focuses on creating a web-based and up-to-date county resource directory. Innovation 10: Developing the City Dept is where you think “big picture” and work to create sustainable services within local government so 100% can thrive.

Dominic Cappello – Co-author 100% Community

LET'S INNOVATE

Food

Developing the City Dept of Food

Project Quick Links

Project 1: The “County/City partnership that funds the Department of Food” project

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Project 2: The “convene your fellow food advocates and enhance your skills in public speaking, committee briefing and how to get to a lawmaker” project

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Project 3: The “know your stuff before you meet the mayor” project

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Project 4: The “create a bold vision and strategic plan” project

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Project 5: The “create a ‘no child goes hungry here’ tax” project

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Project 6: The “Cause Marketing and allow customers to donate part of their sales to ending food insecurity locally” project

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Strengthening Local Services

Project Quick Links

Project 1: The “know your state and federal options” project

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Project 2: The “we need a state coalition to make great things happen” project

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Supporting Cities and Counties

Project Quick Links

Project 1: The “research what cities and counties can do to increase food security” project

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Engaging Higher Education

Project Quick Links

Project 1: The “Feed U” project

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Connecting the Education System

Project Quick Links

Project 1: The “research amazing school-based food support options” project

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